Google AdWords is a great marketing tool that has helped many people make money online. But the system can often backfire. Often when internet marketers start out advertising at Google AdWords, they start making good profits… but very soon, for no seeming reason, they find that their Quality Score has plummeted from great to “poor”. How do you go about improving your Quality Score, then?

The Quality Score is a ranking system designed by Google to maintain quality in the ads they display, so that both the advertiser and the buyer can benefit. Your Quality Score affects the minimum bid for your clicks, so it is essential that you have the best score possible. When your Quality Score goes down, your minimum bid per click can be raised from just a few cents to five, or even ten, dollars.

If you’ve ever experienced a huge decrease in your Quality Score, and consequently a huge increase in your minimum bid, you should know that you’re not alone. This has happened to virtually every new AdWords advertiser, and to many experienced ones too. A bad Quality Score can mean losing a lot of money. A lot of people have given up on AdWords because they feel that you just can’t make money through Pay Per Click any more.

But don’t quit, because there is help for improving your Quality Score. Through experience, hard work, and significant cash investments, some marketers have found the secrets to beating AdWords. They’ve also decided to share these techniques with you through some of the best internet marketing guides out there. If you are willing to learn, these guides guarantee you the same success that their writers have achieved.

The most common mistake that people make when it comes to AdWords is not understanding how the system works.

If you know the basics of how they calculate your Quality Score, you can find ways around the Google Slap and start improving your Quality Score immediately. I’m sure you’ve tried, but you haven’t been able to find the information. This is because Google actively tries to prevent you from knowing it. The ignorance of their advertisers is profitable for them.

The main way Google calculates your Quality Score is by ranking your keywords according to their relevance to the products you’re advertising. Many people get stuck at this level, because they simply don’t know how to make their keywords relevant. A simple rule of thumb for improving your Quality Score is that keywords should be specific rather than general. The CTR of your keyword and keyword density of your content are important, but most important is how relevant they are to your landing page and to your product.

Google’s Quality Score is calculated using various other factors that they try to keep secret. It’s easy enough to find these secrets out, though, with a little help from the experts and start improving your Quality Score today.

Mark Neustedt is the founder of Quality-Score.cb-product-reviews.com and has been working with Google AdWords for the last two years and after reviewing more than a dozen AdWords Quality Score guides reveals the top 3.

Find out which guides will take you to the next level in Improving Your AdWords Quality Score and start earning the money you deserve.

CBC.ca

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